The site is done — but the form does not send, Google cannot see you, and the mobile menu is broken. This list catches 95% of launch mistakes in half an hour.
Content and functions
- ☐ Every link leads somewhere (no 404s, no coming soon)
- ☐ The contact form SENT and received (test with your own email!)
- ☐ Phone tap-to-call on mobile; email clickable
- ☐ Spelling — read aloud or get a second pair of eyes
- ☐ Real data everywhere (no Lorem ipsum, no 07X-XXX)
Tech
- ☐ SSL active — padlock, no mixed-content warnings
- ☐ Speed: PageSpeed mobile above 80; images compressed
- ☐ Tested on a phone, a tablet and two browsers
- ☐ Favicon and tab titles (not Untitled)
- ☐ A 404 page that leads back home
Visibility
- ☐ WordPress: Discourage search engines UNTICKED
- ☐ Google Search Console connected, sitemap submitted
- ☐ Title and description on every page
- ☐ Google Business Profile updated with the new site
- ☐ A backup made BEFORE launch (and automatic ones after)
After launch
Watch the first week: are forms arriving, what does Search Console say, where do visitors drop off. A site launches once — it improves forever.