For a tradesman, a website has one job: convince the homeowner that you CAN and that you are SERIOUS. Nothing does that like real photos of your work.
A portfolio that convinces
- Before and after — the most powerful format: the same room, two photos. Ten such pairs beat a thousand words.
- By category — bathroom, kitchen, facade, roof… the visitor looks for exactly THEIR problem.
- With a short story — Complete bathroom renovation, 8 days — a location and a timeframe signal seriousness.
What else is mandatory
- A phone on every screen — trade services are searched urgently; a Call button always visible
- Service area — which cities and neighbourhoods you cover (local SEO too)
- Indicative prices or a free estimate — something must be said; total price silence repels
- A guarantee — even one sentence (2-year workmanship guarantee) makes a difference
Field advice
Photograph EVERY finished job with your phone, the same day, with the client's permission. In a year you will have a portfolio the competition cannot buy.