A builder on site needs cement tomorrow. No time to visit three suppliers. They order from whoever has it in stock.
What a website solves
- Catalogue with prices — by quantity, with bulk discounts
- Stock — even just "in stock / out / to order"
- Delivery — how far, what it costs, how soon
- Payment terms — invoice for companies, deferred
Companies need something different
A construction firm ordering regularly wants invoices, deferred payment and stable prices. If you have a partner programme, it must be visible.
Calculators
"How many blocks for a 20 square metre wall" brings people who are still planning. And they order later.