Someone wants car insurance. They do not want to call, explain, and then hear a price that does not suit them. They want to see roughly how much first. If they do not get that from you, they look elsewhere.
What a calculator solves
They enter a few details and see a range. Not an exact price — that depends on many things — but enough to know whether it makes sense. Whoever continues after that is serious.
Trust is the product
- Who you are — licence, years, which companies you work with
- What the policy covers — in plain language
- What it does NOT cover — that builds more trust than promises
- What happens with a claim — step by step
Legal restrictions
Financial services have rules other businesses do not. The site must follow them — but that does not mean it has to be dull. Clear text, no small print, everything important visible.