Someone has had back pain for six months. They do not search for "physiotherapist". They search for "lower back pain what to do".
If your site talks about the problem, they find you. If it only talks about you, they do not.
What patients look for
- Whether you treat their case — back, shoulder, knee, post-surgery
- How many sessions — roughly, and the total cost
- What equipment you have
- Appointments
- Whether you work with referrals
Results speak
"A 54-year-old patient, after hip surgery, back at work in seven weeks" says enough.
Home exercises
With video or images — that makes you useful between sessions. Those pages are exactly what Google finds.