Half of your calls are the same: "where is my shipment". You answer, search a notebook, call back. Ten minutes per call, fifty calls a week.
The client does not call because they distrust you. They call because they have no other way to check.
What a website solves
- Tracking by number — they enter a number and see where it is
- Rates — Skopje to Sofia, for how many tonnes
- Schedules — when it leaves, when it arrives, which routes
- Documents — CMR, customs, insurance
Trust before the first shipment
A new client hands you goods worth millions. First they want to see who you are: how long you have operated, what vehicles, whether you are insured.
One practical thing
If drivers send cargo photos over Viber, they get lost. Email on your own domain keeps them — and when there is a dispute over damaged goods, you have dated proof.