Someone is looking for a car. They browse thirty listings in an evening. They open the ones with many photos and clear details.
What every listing needs
- Twenty photos — exterior, interior, engine, odometer
- Year, mileage, fuel, transmission
- History — first owner, service book, import
- Price — fixed or negotiable
- Finance or leasing available
Why your own site if you are on a portal
The portal is not yours. Your site is where the buyer checks you before coming — how long you have been in business, what cars you carry.
Test drives
If they can be booked online, that filters the serious from the curious.